Sperling
Enterprises is a 100% Australian owned family company that commenced
trading in 1971. Over the past 50 years the company has grown
to employ over 70 people at our three premises in Sydney. The
core business of the company is manufacturing and importing automotive
accessories and car seat covers in particular.
We
are the undisputed market leader selling over half a million pairs
of seat covers through stores such as Kmart, Target, Big W and
Supercheap on a national basis as well as regional chains and
stand alone stores. In all we have our products sold in over 1000
outlets throughout Australia. Our vertically integrated manufacturing
operations ensure that we control quality and costs throughout
the production process. The end result is competitively priced
seat covers that are worthy of bearing any logo or trademark.
The
fact that the covers are locally produced means that we are able
to respond quickly to market conditions and meet the demanding
supply requirements of our customers. One of the hallmarks of
the company has been the fact that we have driven every major
new initiative in car seat covers over the past 20 years. Recent
successes include printed cotton covers back in the early nineties,
"mad cow" seat covers, and the Racing FX range of brightly coloured
covers.
In terms of imported lines we are a large wholesaler of carpet
and carpet/rubber floor mats, steering wheel locks, seat cushions,
steering wheel covers and picnic rugs. In the last two years we
have developed and marketed a range of ironing board covers, which
are also produced locally. These have been an enormous success
and sales have increased to over a quarter of a million units
per annum in Australia with exports to the UK also starting to
come on stream.
Once
again a key feature of our success has been bringing innovative
and fashionable designs to an area which has been dominated by
"boring" fabrics. Sperling Enterprises has the production facilities,
marketing expertise, and customer base to make sure that any product
we take on has the maximum chance of success.