Sperling
Enterprises is a 100% Australian owned family company that
commenced trading in 1971. Over the past 39 years the company
has grown to employ over 70 people at our three premises
in Sydney. The core business of the company is manufacturing
and importing automotive accessories and car seat covers
in particular.
We
are the undisputed market leader selling over half a million
pairs of seat covers through stores such as Kmart, Target,
Big W and Supercheap on a national basis as well as regional
chains and stand alone stores. In all we have our products
sold in over 1000 outlets throughout Australia. Our vertically
integrated manufacturing operations ensure that we control
quality and costs throughout the production process. The
end result is competitively priced seat covers that are
worthy of bearing any logo or trademark.
The
fact that the covers are locally produced means that we
are able to respond quickly to market conditions and meet
the demanding supply requirements of our customers. One
of the hallmarks of the company has been the fact that we
have driven every major new initiative in car seat covers
over the past 20 years. Recent successes include printed
cotton covers back in the early nineties, "mad cow" seat
covers, and the Racing FX range of brightly coloured covers.
In terms of imported lines we are a large wholesaler of
carpet and carpet/rubber floor mats, steering wheel locks,
seat cushions, steering wheel covers and picnic rugs. In
the last two years we have developed and marketed a range
of ironing board covers, which are also produced locally.
These have been an enormous success and sales have increased
to over a quarter of a million units per annum in Australia
with exports to the UK also starting to come on stream.
Once
again a key feature of our success has been bringing innovative
and fashionable designs to an area which has been dominated
by "boring" fabrics. Sperling Enterprises has the production
facilities, marketing expertise, and customer base to make
sure that any product we take on has the maximum chance
of success.
